Services
Market Research
We identify important strategic factors in your industry and evaluate how you stack up against your competitors. We develop a marketing strategy based on a shared understanding of the market and the expectations of customers at every stage.
Positioning & Acquisition
Your profits depend on reaching the right segments through the right media, and with the most effective message. We develop a unique position for your brand within the most profitable segments, and work with your sales resources to find and advance new leads.
Conversion
Processes are in place to manage the leads that enter your pipeline. You might have hundreds or even thousands of prospects — so it is critical that each stage is addressed appropriately. Thus, our clients can effectively prioritize and advance or nurture their relationships.
Retention & Expansion
The difference is our proven model for evaluating and measuring the performance of your program and changes in the competitive landscape around you. Our ongoing program of optimization, helps continuously align activities to objectives and make a real difference in your business.
Research Services
- Market research surveys
- Direct customer interviews
- Customer satisfaction
- Focus groups
- Industry & brand analysis
- Social media listening
Planning Services
- Strategic marketing planning
- Brand naming
- Sales process analysis & design
- Strategic communications
- Internet and digital strategies
- Social media planning
- Mobile marketing
Lead Generation
- CRM selection and implementation
- Direct mail and lead generation
- Tele-sales and prospecting
- List acquisition
- List management
Media & Communications
- Corporate identity development
- Messaging and content
- Brochure and print design
- Websites and web applications
- Search engine optimization
- Social media programs
- Mobile advertising
- Email broadcast services