Startup Social Intelligence
Are you building intelligence about your social network that will translate to greater long-term relational, rather than transactional value, i.e. closing deals. If you are not, I suggest that you build a practice within your organization to identify people that you can help.
I’m not suggesting that you do this for a fee – I’m suggesting that you become a broker of solutions and possibilities and create a culture of community. Why? Because you develop intelligence about the needs of your network and become a resource for solving problems and connecting people and companies that can help one another. Your sales organization grows exponentially with the number of people that you can help. Examples: “Who is hiring?” and “Who needs a job?”; “Who needs an expert in a particular industry?”; “Who needs a new mechanic?” – you get my point. What would it mean for your organization, if your brand were, not only associated with your products and services, but the compassion and leveraged knowledge of your organization?
The 10,000 Ft. Perspective of the Simple Set-Up:
- Decide on criteria for your network – where are the boundaries around your business community?
- Invest in some efficient technological means of managing and measuring your list, needs and problems solved? e.g. Batchbook
- As people interact with your organization, identify their connections within your network.
- Identify and capture business or personal needs within your network.
- Implement a process for asking people within your network about their challenges.
- Track, review and require your organization to problem-solve.
- Measure and incentivise solving problems and identifying needs
- Measure the long-term value of referred business and positive impact of your brand.
How could we connect you with a potential opportunity or solve a problem that would improve your success or quality of life. No problem is too small to consider. Leave a comment and we’ll put the network to work for you.