Today’s economic downturn offers opportunities to recharge your marketing strategy, if you are willing to refocus, work smart and develop a platform that enables you to retool your approach and focus on what is most important. What’s not an option, is pretending that by doing nothing, your business will automatically blossom with the resurgence of spending. Your competitors know this too, and the result of inaction is opportunity for someone else.

One of the fundamental problems is that, with surprising frequency, companies rarely understand the winning formula of their own success when times are good and buyers are abundant. If you have a record quarter. Stop and uncover what’s working, so that you can continue to invest in the right areas and build a recession-proof business. Read more →