Why process will free you
The greatest misconception about process is that it is a constraint on an organization, strangling creativity and opportunistic behavior.
Nothing could be further from the truth. Process frees talent and energy in your organization to take action within a given set of guidelines and provides reasonable contingencies for exceptions to the rule. A process provides a roadmap for clear and consistent interactions with your customer at every stage of the relationship. Your brand is dependent on clarity and consistency. The value of your business is then dependent on its ability to continue to drive profit in the future. Without process, you’ve bought yourself a job.