SMS Advertising Coupons
Delivering your advertising “call to action” through text messaging is an effective way for your subscribers to take action
Businesses are rapidly moving away from traditional advertising media and direct-mail programs and investing in the convenience of mobile advertising and mobile coupons. SMS coupons utilize standard technologies that are supported by virtually every mobile device and subscribers typically read their text messages within 4 minutes.
No-Spam, Permission Based Advertising
Customers want to hear from the brands that they trust and value. Companies are using mobile marketing strategies to reach new customers and serve them in new ways. By providing content that is specifically targeted to customers whom have given their permission to contact them, businesses are tapping into a direct, relevant, digital connection that sets them apart from the competition.
Convenience for Customers and Business:
No need to carry around paper coupons or use special technologies. Mobile coupons can be accessed from the convenience of any text or SMS enabled device and redeemed simply by showing the text message to the store attendant. This level of reach accounts for nearly every mobile phone and mobile user. SMS messages can include authentication codes and expiration dates, just like paper coupons.
Environmental Responsibility
SMS advertising reduces the use of paper and the associated costs of processing and mailing, thus reducing a company’s overall carbon footprint.
Highly Measurable
Mobile marketing programs are highly measurable. With the right processes and plan in place, it is relatively easy to measure subscribers and redemption. By using a different keyword for every different type of media, you can effectively measure the effectiveness of each media channel to attract new subscribers, not to mention the power of reinforcing your mobile program across multiple communication channels.