Citywide Goes Mobile
Citywide Garage Sale is an Austin institution. For the past 28 years, thousands of deal hunters flock to find the best in antiques, collectibles and “vintage everything” in an ever-changing flea market environment. Typically, it’s held one weekend per month. Citywide has tens of thousands of fans, but since the show dates occur on an inconsistent, but perfect-for-Austin schedule, a significant number of people who would ordinarily attend don’t have the opportunity to do so, because they miss vital information about the event. This means lost revenue to Citywide’s vendors and lost revenue at the door. Enter BraveMatters and Merge Messenger.
Citywide chose to engage BraveMatters because of their experience in developing strategies to connect businesses with increasingly-mobile customers and communities that have scattered beyond the reach of traditional media.
Rue Dwyer, Owner of Citywide Garage Sale, opted for Merge Messenger’s unlimited mobile SMS broadcast platform and BraveMatters consultation to reach Citywide’s fans and to keep them informed about show dates and digital coupons. According to Dwyer, “It’s a great service to offer our loyal fans. Everyone carries their mobile phone with them now. We know nearly every person who opted-in to our list will receive, and actually read, the text message. For them, it’s a courtesy notification. For us, it’s a numbers game. The more people we have on our text message list, the more people get reminded, the more business our vendors win, the more business we generate at the door. Everybody’s happy. It’s a no-brainer.”