We’ve recently updated our identity, but the change is intended to be more transformative than simply updating our corporate logo.

The first and best place to start is the name. Everyone asks about the name. “What’s Brave-Matters all about?” Well, what’s first and most important is that it invites you to ask. It’s memorable and despite the obvious perception of self-importance, the intent was to respect the very serious nature of making big, important business decisions. There’s nothing brave about making choices that lead to the same momentum and the same results. And there are no paths that are without risk. Every path offers pros and cons and risk that require judgment, leadership and courage.