10 Slide Intro to SMS Advertising
There are a lot of questions being asked about mobile marketing, social media and other engagement marketing tactics. Few are asking if they “should” embrace a direct, digital link with their customers. Instead, most companies are asking how they can use new platforms to listen and connect with their loyal clients [...]
Citywide Goes Mobile
Citywide Garage Sale is an Austin institution. For the past 28 years, thousands of deal hunters flock to find the best in antiques, collectibles and “vintage everything” in an ever-changing flea market environment. Typically, it’s held one weekend per month. Citywide has tens of thousands of fans, but since the show dates occur on an [...]
Norman Chamber Goes Mobile
The Norman Chamber of Commerce (Norman, OK), like many professional organizations, has sought out a mobile advertising platform to reach its members, on-the-go. The benefits of the system provide the Norman Chamber, almost instant access to its subscribers and new ways of interacting with the organization through voting, receiving updates and valuable offers from the [...]
Why process will free you
The greatest misconception about process is that it is a constraint on an organization, strangling creativity and opportunistic behavior.
Smart marketing strategy in a bad economy
Today’s economic downturn offers opportunities to recharge your marketing strategy, if you are willing to refocus, work smart and develop a platform that enables you to retool your approach and focus on what is most important. What’s not an option, is pretending that by doing nothing, your business will automatically blossom with the resurgence of [...]
