“I am pleased to welcome Steven and Blake to the BraveMatters team,” said Peter Wyro, President and Founder of BraveMatters.  “Steven brings a wide range of experience to BraveMatters, both as a strategist and as an implementer. Blake has worked in the rapidly changing social media strategy environment, giving him a depth of knowledge in digital and social media most companies simply can’t offer.  I believe that their combined experience and leadership, coupled with the proven ability to deliver results for clients will continue to move our business forward, allowing us to strengthen and broaden our scope of services,” Wyro added.

Steven brings nearly a decade of broad-based marketing experience to BraveMatters. An expert in brand strategy, identity, and media buying, Steven is focused on helping companies maximize return on investment, while increasing brand awareness. He is responsible for understanding the intent and scope of each client’s needs and developing and executing a well-planned strategy. Steven has led corporate marketing initiatives at national companies and served clients in entertainment, franchising, medical, non-profit, retail, including bi-lingual campaigns.

“I am energized to join this growing and innovative company.  Part of what attracted me to BraveMatters was the company’s commitment to achieving results for clients through innovative marketing strategies and the ability to deliver effective ROI tactics to clients, and I am honored to be a part of it,” Newlon stated.

Blake has been creating brands, most notably; he created and nurtured the social media strategy for Northeastern State University while an undergrad. With a BBA in International Business from Northeastern State University, Blake has learned the art of developing brands across many different platforms and cultural barriers. “We have an innovative way of proving ROI on social media for clients, in an easy to understand way, that the typical ad agency just can’t offer,” added McCammon.

NORMAN, OK – November 8, 2010. BraveMatters and Holotrope Marketing, two firms providing integrated communications and strategic marketing services, announce that they are merging. Effective immediately, the resulting full-service marketing agency will integrate strategic resources and personnel operating under the BraveMatters brand. The firm will share resources and maintain offices in Norman, OK and Dallas, TX expanding its regional footprint in the economic corridor between Oklahoma City and Dallas.

BraveMatters, founded in 2008 by Peter Wyro, and Holotrope marketing, founded in 2001 by Tom Howard, both offer specialization in online marketing services including web design, development, inbound marketing, and social media strategies. Both companies have earned strong reputations for developing results-driven strategic marketing initiatives for their clients. Howard will be joining BraveMatters as a Principal while maintaining a presence in the Dallas area.

“The strength of this merger lies in expanding our platform of inbound and social marketing strategies to help clients create more engaging and valued brands, not only online but offline as well,” says Wyro, Principal and Founder of BraveMatters.

Holotrope’s experience with delivering interactive marketing solutions expands BraveMatters engaged marketing practice and enhances its strategic approach across all marketing disciplines – research, branding, customer relationship management, and strategic communications.

“The merger of BraveMatters and Holotrope further solidifies our commitment to the business in the Southwest,” says Howard. ” The Austin-Dallas-Oklahoma City corridor is an important market for us. This merger doesn’t just provide greater access to clients in the corridor but also nationally and internationally as well. Our growth potential is exponential.”

BraveMatters is a multidisciplinary marketing solutions firm with emphasis in branding, customer engagement, and strategic marketing services in B2B industries. The firm’s goals are to represent the needs of the market and work with each client as a partner in the planning, implementation and optimization of marketing strategies. BraveMatters has offices in Dallas and Norman, OK, and serves clients anywhere in the United States.

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