Winner Winner Chicken Dinner
Last night, Oreo was the clear winner of the social media/marketing side of the Super Bowl. During the frustrating black out, Oreo’s brand team and advertising agency realized that a lot of people were just staring at their TVs and voicing their frustrations on Twitter.
“Our team all said, ‘Hey we’ve got a lot of people staring at their screens and not a lot going on,” Sarah Hofstetter, president of Oreo’s ad agency, 360i, told NPR. “What can we do with it?’”
The result was an electrifying tweet, “@Oreo: Power out? No problem.” with a picture of an Oreo cookie in darkness with the text ‘You can still dunk in the dark.”
This phenomenal tweet was retweeted over 14,000 times, was the least expensive ad of the night and Oreo won the evening. This is a great example of a brand’s trust in their ad agency to create engaging content and to be successful. It also means Oreo was smart enough to put their brand team in the same room as their ad agency to make sure if an opportunity arose, the response could get approved fast.
If you’re sitting there, dumbfounded about how to create a Twitter success like this for your business here are a few tips.
1. Trust your social media team to create engaging content.
This means handing over the reins, and not overthinking things.
2. Pay Attention.
Every ad, marketing and public relations person was watching the Super Bowl, reading tweets and reacting to ads. Make sure your team has someone on staff responsible for tweeting during big moments.
3. Take Chances.
A lot of businesses are holding back because they don’t want to put their foot in their mouth. Put your opinions out there. It doesn’t have to be perfect, but engage with your audience, let them know you’re listening and partake in their conversations.
These tips can help you react to new items and gain a following on Twitter.