Curiosity may have killed the cat, but the lack of curiosity can kill business. Observing the world around you, with an open mind, is something many professionals have unlearned, but it’s something that we’re all born with. Basically, if you want to spot and understand trends, you can.
Understanding customer trends is critical to any business. And trend tracking is easier than you might think. Be curious and open minded. You may be set in your own ways and have strict believes about what is right and what is wrong, but keeping an open mind is important in observing the world around you. Ask yourself ‘why‘ whenever you notice something new, instead of immediately looking for shortcomings.
Also realize that you are not necessarily your customer and that what you care about probably isn’t the same as your customer. You may not be excited about something new, but there might be others that are. Try to figure out what makes others excited and why it is meaningful to that person.
In other words, think and act like a private investigator. How?