Mobile Marketing allows you to reach targeted buyers with personalized content and offers that drive sales and improve your brand.
More than 60% of all mobile subscribers are actively sending text messages. Companies are responding to the demand for convenience with mobile alerts and personalized content. The bulk of mobile internet activity comes from users, age 25-44 and half of all mobile internet users are over 35. An integrated mobile marketing program can improve your brand’s reach and recognition.
A mobile marketing program enabled by SMS advertising allows you to reach more than 90% of your target subscribers in only a few minutes
Text messaging represents one of the most effective communication platforms in your mobile marketing arsenal to reach your customers, where and when it matters. Permission-based advertising like text messaging and email newsletters are here to stay and the trend is reflected in advertising investments that have moved from traditional media to online, mobile and social media engagement. Prospective customers have more choices about how they interact with the brands they are interested. Companies are engaging customers through the technologies and social communities with personally relevant content and offers like mobile coupons.
According to E-Marketer, Digital Intelligence, the value of Mobile Marketing strategies to broadcast SMS coupons is expected to dramatically increase in the next few years. By 2013, the expected transactional value for mobile coupons will exceed $2 billion in the U.S.
What’s driving the increase in mobile advertising
- 70% of subscribers carry their mobile phones at all times
- Improvements in technologies across all devices
- Carriers offering unlimited messaging
- Half of all mobile subscribers are 38 years old or older
- Measurable results for mobile marketing applications
Here’s how it works:
A mobile keyword, which is a simple, one or two-word phrase like “pizza” that identifies a brand or product is sent, via text-message to a 5 or 6-digit short code number. The user gives permission to receive updates or additional information about a company, thus opting-in to a mobile distribution list.
Try a quick, simple demo
Text the following message: BRAVE
To the following number: 69302
People can subscribe and unsubscribe on an opt-in basis. This level of control and the new emerging mobile culture have brought mobile marketing to impact levels far exceeding direct mail, email marketing, and other traditional marketing channels, resulting in as much as 90% + read rate and 25%+ response rate.
