Search Engine Optimization
An effective search marketing strategy includes a program for continuous monitoring, measurement and optimization – planning, executing, learning and improving upon your results. Today, every business depends on its ability to get found and interact with customers at specific relationship stages online. Your search strategy should be linked to how customers find you, compare your product to others and take actions that advance the sales process, like adding a product to a shopping cart, downloading a whitepaper, or filling out a form for more information.
Aligned with a comprehensive inbound marketing campaign, search engine marketing can be one of the most effective means of delivering a continuous pipeline of new sales opportunities.
Search engine optimization is one component in an integrated platform of inbound marketing processes that require technical fluency and deep marketing insights about your customers. Understanding a profile of your customers, including their perceptions about your category and how they behave online is essential.
Your competitors know this too and they’re working hard to earn and keep new sales opportunities.
The value of page one.
Almost 80% of all conversions (actions that advance sales) are the result of inbound traffic from search results on the first page of Google. The top 3 organic terms on the first page are responsible for almost 60% of inbound visits. In most markets, your competitors are striving for the same position. They are creating content that’s relevant to your customers based on trends in search demand and constant, vigilant monitoring and testing. There are no quick fixes or one-time strategies that will earn and keep a high ranking position. An SEO expert can reverse engineer a competitors approach.
If search is an important part of your marketing business, it takes time and expertise to protect your market.
SEO Research Services
The first critical step in the development of your SEO program is research. Based on your business objectives, we evaluate the competitive demand for search terms, than select and prioritize the specific keywords that will improve your site rankings and drive conversions. We determine what sites provide opportunities for inbound links.
Continuous monitoring, measurement and a suite of detailed analytics provides measurable insight about how your search marketing program is performing. We monitor for technical problems that create barriers for search engines to index your site and we create content, written for humans, easily devoured by search engines.
If your site isn’t driving sales, it’s not performing. We maximize conversions; reduce bounce rates so that you maximize potential sales and returns. We leverage sophisticated technologies to identify how users are specifically interacting with your site and then test alternate layouts and content that help improve results.
- Competitive bench-marking
- Keyword analysis
- Social outreach and relations
- Content marketing
- Paid search management
- On-page optimization
- Display advertising
- Landing page development
- Conversion optimization
- A/B testing
- Analytics and reporting