Social Business: Listening, Engaging, and Activating your Audience
Anyone can offer social marketing services, but not everyone understands how to build a strong foundation. The ever-changing world of social media offers new access to communities and conversations unheard of, just a few years ago. An effective approach social marketing services can provide deep connections that can accelerate the development of new products, improve customer service, increase sales, provide insights about customer motivations and create impenetrable barriers to the competition.
A presence on social media sites like Facebook, LinkedIn, Twitter and YouTube is just that, a presence. And being “present” is but a single baby-step in the process of deepening relationships and creating real business value. Anyone can participate and publish social content, but creating noise is not effective when trying to reach your customer base.
As simple as it sounds, developing social marketing strategy requires know-how. In order to be successful, you will need a strategic plan, consistent execution and an ongoing process for measuring the value of your online relationships through meaningful interactions that drive real value in your business.
We guide companies through the process of operationalizing social marketing – creating a culture of listening, monitoring and activating key stakeholders that can influence and provide intelligence about the market is essential in any social platform. Starting with the basics and integrating different platforms effectively is key to having a successful integrated social marketing plan.
At BraveMatters, social marketing is a science and we employ proven methods for planning and measuring not only social media, but the actions that link to financial performance.
- Competitive assessments
- Content strategies
- Social listening audits
- Metrics and Scorecards
- Social campaign planning
- Social policy development
- Employee training
- Social advertising
- Social media training tips
- Technical integration
- Social SEO optimization
- Reputation management